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Platinum is greyish white colour metal having heavy weight and durability. Platinum is a rare, scarce and costly metal and it shows certain properties which make it unique. Being a pure and rare metal, it is a preferred choice for Platinum jewelry. According to a survey approximately 18-20% of the goods manufactured in the world contains platinum or are produced using platinum.

About 3000 years ago, Egyptians and Pre-Columbian Indian civilizations already valued it as a very important element. The "modern" discovery of platinum is attributed to Spanish conquerors in the 17th century. Actually the name platinum was given by the Spanish word, platina, meaning little silver and since 18th century platinum has been popular in making fine jewelry.


Moreover, Platinum requires great skills and higher level of craftsmanship. It takes almost eight weeks to refine and pure platinum, earlier the high melting points of platinum made it very difficult to work with it but with the development of new refining techniques now platinum is being widely used for new industrial applications.

Platinum is about 30 times rarer than gold. It is the most valued precious metal, its value exceeds even that of Gold. It has a beautiful silver-white color, and unlike silver, does not tarnish. Due to several properties it a preferred jewelry material. Among the main advantages of using platinum for jewelry are its strength and resistance to tarnish, both of which make it the ideal setting for diamonds and other gemstones.

Platinum jewelry has the special characteristics, it is non allergic and suites to every skin type. Its quality get multiplied, when combined with touches of yellow metal, i.e., Gold., The price of platinum is no doubt higher than its competitor i.e., Gold, but platinum is much pure, beautiful, luxuriant, classic, rare and a perfect base for diamonds, making it worth paying little bit extra.

Mostly platinum jewelry is preferred by modern women who want to look flashy in workplace or an evening out. Moreover platinum is a ideal choice for gifts, just because of its sheer shine and, brilliance. Just like any other jewelry, Platinum jewelry can be purchased from any reputed jewelry stores and online shops. Harry Winston, Buccellati, Van Cleef & Arpels, Graff, Tiffany & Co., Piaget, Cartier etc, are some of the world famous brands of platinum jewelry.

Platinum jewelry can be worn regularly, it is also easy to clean it. Platinum jewelry can be cleaned either by washing with a mild soap solution or by using jewelry cleaning solution. Platinum is starch resistance metal, it doesn't need extra care, but it is advisable to store platinum items in fabric lined boxes.